United Yellow Pages printed 64 phone books for the state of California, each had a 56 page “Community Pages” section. With the exception of the banner ads in the Talking Tips section I researched and created everything within each guide. I drew the maps, the rapid transit guides, the national & state parks guides and all the rest.
I’m very proud of my work for United Yellow Pages. My guides were responsible for increasing usage for which I received the President’s Choice award in 2003 and every year after until I left in 2008.
Here’s a sample of one of the Community Pages guides for the city of Orange. It’s a large PDF and will take a moment to open.
One of the guides in development when I left the company was the “Green” pages, it was meant to be a listing of businesses with environmentally friendly practices. In 2008 this was a bit ahead of it’s time and I wasn’t able to push it through the conservative executives in charge. Now of course there are several nationally known Green Pages and it’s become a multimillion dollar industry.
Each book had a Golf Guide, this one was for Northern California.
Each of the 64 yellow page books produced by United Yellow Pages had it’s own restaurant guide which I produced, this one was for the city of Alameda.
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THE ROAR FOUNDATION
I was fortunate in having the latitude to donate space to a charity, THE ROAR FOUNDATION. Founded in 1983 by Tippi Hedren, THE ROAR FOUNDATION exists solely to support the abandoned exotic felines at Shambala Preserve. Their mission is to educate the public about the dangers of private ownership of exotic animals. Huge numbers of dangerous animals are bred and sold in the United States for illegal purposes. Private ownership presents a grave danger to the public and is cruel and unfair. More stringent legislation is needed to prohibit breeding and selling. They are actively involved on federal as well as state levels.